Brand CORE

Unearth the Core of
Your Brand

Your brand is more than just a logo—it’s the story you tell, the message you send, and the emotions you evoke. Our Brand Core service is where it all begins. Whether you're defining your brand for the first time or refreshing it for a new chapter, we guide you through strategic steps to ensure your brand stands out in a crowded market.

Starter Plan

For businesses laying the groundwork

This plan provides essential branding elements without overwhelming detail. It´s perfect for new or small businesses that need a clear foundation.

  • We begin with a one-on-one consultation where we dive deep into understanding your business, goals, and values. The goal is to help you clarify your brand direction, define your key messaging points, and set a clear path forward.

    Example Output: A document summarizing the brand’s mission, vision, core values, and key brand objectives.

  • We provide a high-level messaging framework that includes your brand’s unique selling points (USPs) and core messages. This helps to maintain consistency in your communication and ensures that your brand speaks clearly to your audience.

    Example Output: A brief document with your brand’s tagline, elevator pitch, and key messaging pillars.

  • Gain a quick understanding of who your core audience is, what they care about, and how they interact with brands like yours. We provide a basic demographic overview to help you start engaging effectively.

    Example Output: A snapshot profile highlighting demographics such as age, gender, and general consumer behavior.

  • Get a bird’s-eye view of your primary competitors. We identify key competitors in your industry and provide a basic analysis of where you stand relative to them.

    Example Output: A short competitor analysis document outlining key strengths, weaknesses, and positioning differences.

Starting from

25,000ZMW / Month

growth Plan

For businesses ready to refine and grow

This plan digs deeper into your brand strategy and market position, offering a more comprehensive analysis for businesses poised for growth.

  • We spend more time understanding your brand’s market positioning, competitors, and growth opportunities. This stage includes a more in-depth consultation and research to ensure that your brand strategy aligns with your business goals and market needs.

    Example Output: A comprehensive brand strategy document covering market analysis, competitive positioning, and opportunities for growth.

  • We go beyond basic demographics to build rich, detailed audience personas. This includes psychographic details, motivations, and pain points. These personas will guide your marketing efforts and ensure that your communication resonates with the right audience.

    Example Output: 2-3 fully developed customer personas, complete with customer journey insights.

  • We expand on the initial messaging framework, providing you with a detailed content strategy. This framework ensures that your brand’s tone, messaging, and communication style are consistent across all platforms.

    Example Output: A messaging guide with detailed tone of voice, tagline variations for different platforms, and messaging suggestions for social media, blogs, and other key communication channels.

  • We conduct a more thorough competitor analysis, identifying gaps in the market and opportunities for your brand to stand out. This allows you to position your brand effectively in a competitive landscape.

    Example Output: A detailed competitor report, including SWOT analysis, positioning maps, and recommendations for differentiating your brand.

Starting from

50,000ZMW / Month

ICONIC Plan

For visionary brands looking to lead

This plan offers a full-scale, strategic brand audit, audience journey mapping, and an activation plan for brands ready to make a market impact.

  • We start by conducting a complete audit of your brand’s current position in the market. This includes assessing brand perception, competitive environment, and customer feedback. We then identify areas of opportunity and create a strategic roadmap for brand evolution.

    Example Output: A detailed brand audit document highlighting the current strengths and weaknesses of the brand, market positioning, and a roadmap for improvement.

  • We create in-depth audience personas that include customer journey mapping. This helps you understand how your target audience interacts with your brand at every touchpoint, from awareness to loyalty. We provide actionable insights on how to improve their experience.

    Example Output: Journey maps for each persona, detailing touchpoints and actions at each stage of the buyer’s journey, from awareness to post-purchase engagement.

  • We provide a complete messaging guide, ensuring that every message your brand communicates aligns with your brand identity and resonates with your audience. This includes messaging for different platforms and situations, ensuring consistency and clarity.

    Example Output: A comprehensive messaging ecosystem document with messaging guidelines for all customer interactions, including social media, website, emails, and customer service.

  • This plan outlines how to launch or re-launch your brand into the market. We provide actionable recommendations for campaigns, promotional efforts, and engagement strategies, ensuring your brand makes a lasting impression.

    Example Output: A step-by-step brand activation guide, complete with launch timelines, content ideas, marketing campaigns, and performance metrics to track success.

Starting from

75,000ZMW / Month

Why Build Your
Brand Core?

A strong brand foundation is essential for standing out in a crowded market. Without one, brands often get lost in the noise. The Brand Core service offers clarity and focus, helping you communicate your brand’s value clearly and powerfully. By aligning strategy, messaging, and market positioning, we ensure that every touchpoint with your audience resonates and supports your long-term success.

A Tailored Approach to Building Your Brand´s future

Our Brand Core service is fully adaptable to meet your specific goals. Whether you need to focus on strategic positioning, audience insights, or messaging, we work closely with you to prioritize what matters most for your brand’s success. Our customized approach ensures that each step we take is aligned
with your vision and needs.